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Are you are TIRED of

Dimming  Down


Badass Self?

The truth is, we learn as women to dim ourselves down.

We are rewarded for hiding our power, over-giving and abandoning ourselves.

We are rewarded for being

Good Girls

It's easy to get lost over-giving & people-pleasing.

The question is....

WHERE are YOU in all of this?

WHO are YOU?

If you're ready to find yourself, reclaim your power &

 transform your limitations, you're in the right place.


HELLO, I'm Joy

I help women GET OVER their Good Girl

and GET ON with their badass life.


No more hiding and playing small.

As a personality type expert & women's power mentor,

my superpowers are helping you find your superpowers!

Your journey begins by saying

"YES" to Yourself!


I want my Badass life!

You were born to shine!

What people say...

Joy helped me to powerfully understand my personality type and my shadow in the most nurturing, nourishing, and supportive way. I was able to heal some things from my past, so I could move forward with passion and confidence knowing my strengths. 

Her presence and work is literally a JOY. I have witnessed how women are touched by her incredible body of work. They are able to reclaim their power, their self~love and their voice. 

Joy’s work will help you integrate and implement your feminine power. I highly recommend working with her if you have the chance.

Nadia Shana Krauss

Joy, you have helped me tame my monkey mind and have opened my heart far and wide. I couldn't imagine where my life would have headed had you not guided me.  I now have a steady stream of inner peace, am in the flow and loving the juicy unfoldment of my life adventure.

Sabrina Ritchie

I was playing out the "Good Girl" in my business and it was devastating me at every turn. Joy was heaven-sent to me at exactly the right time.  With her masterful coaching and insight, I was able to create a powerhouse company where I fully own my talents.  ​No more playing small or giving my power away! 

Catherine Lambert

Joy’s genius message of empowerment handed me a permission slip to climb out of my Good Girl box - a box that had trapped me my whole life.  What a relief! I could finally discover who I really was on a deep psychological level and love myself… all of me, even the scars that weren’t so pretty.  Each step I took brought new insight into how I had squelched the most dynamic and creative part of myself by allowing my dis-empowered Good Girl to run the show. And, by doing so, how I had also cheated my clients, friends, and family out of experiencing my beautiful feminine superpowers. Thanks to Joy, my Diva and my Good Girl are now best friends—a true balancing act. I now speak, teach, and coach with full confidence because I learned how to rock all of me. 

Kellie Rae Stone

Joy is a true gift from the Universe. She poked a hole as big as the great outdoors in my system of limiting beliefs!  ​Through her spot-on coaching, Joy guided me on my journey to awaken to self acceptance and love. I have shed outdated notions and ideas that have been holding me prisoner for years.  Not only am I pursuing my passion of writing once again,  I'm daring to dream again. And I owe all this newfound joy to Joy.

Linda Vernon